'The Uncle Sam Range' - Schumacher & Ettlinger (1876).
Famous WWI poster by Savile Lumley (1915).
The above two posters in question have been
discussed in detail and are now going to be compared to see what subtle
differences they truly hold. Whether it be the colour’s used, typeface and in
the end what kind of socio / historical impact it had on the population at the
time of publishing.
The top poster, ‘The Uncle Sam Range’ was
observed first, as it was the first poster to be produced out of the two back in 1876, by advertisers Schumacher & Ettlinger. The product in hand,
which can be a little distorted when looking at the poster as it does not truly
focus on the oven (Which is what the supposed selling point is), but more of
the environment it would be used.
Additionally, the advertisement does seem
quite forced in how the creators have tried to convey its meaning. The use of
bold stripes and stars in the colour’s of the United States’ flag is extremely
prevalent and is about as patriotic as it gets.
In terms of the communication of the two
they are completely different. The war poster is trying to convey a propaganda
message to guilt trip the men who did not go to war. Yet on the other hand, the
Uncle Sam Range advertisement focuses on translating a more modest message, a
celebration marking the 100th anniversary of the USA’s independence.
In terms of detail, they are from two
different ends of the spectrum. Uncle Sam’s is highly detailed and looks as if
it uses more of a scene to translate its message, which is to give the audience
(in this case, quite clearly the population of the USA) a feel of patriotism
and pride. Furthermore, the war poster is trying to convey guilt and shame, yet
praise those who did go to war as the scene in the poster shows.
Illustrating a young daughter and son near
by as they ask their father what contribution he has made to WWI, this is
purely trying to persuade, the use of an old style western typeface combined
with the use of red, white and blue shades makes it clear that it is aimed at
the western forces, primarily to engage the viewer to join the army. The
capitalization of the ‘you’ emphisises how it is speaking out to the viewer,
the underline makes it so it cannot clearly be missed.
Although both posters show complete
different concepts they do have quite a lot of similarities, in terms of their
use of colour, type and most importantly setting. Both posters make it so the
viewer can instantly relate and apply the situation to their own lives.
To conclude, my findings that reveal the two
posters’ strategy are not quite the same, yet have very fine similarities that
can very easily be visually picked out. But when you look further in the meaning
of the two posters, it becomes clear that they have two completely different intended
meanings.
No comments :
Post a Comment