Refining Ideas & Reasoning For My Chosen Field of Study - OUGD401

Today we all precipitated in a crit to decide what question would be best suited to our interests and I chose to study Consumerism as it appeals to me the most.

Question: “What is the relationship between branding and The Consumer Self (Ewen)”.

Initial thoughts are to go towards technology, as this is a common interest of mine and something I have quite a bit of knowledge in.

Possible subjects include:

• Obsolescence
• Semiotics
• Advertising
• Branding
• Psychology/Human behaviour