Lecture Notes:
Whilst this lecture had less of an impact on my essay than that of Fred's talk about Visual Communication. I found it useful as it incorporated the theories Fred spoke about into real life examples and how they impact the consumer on a large scale.
Example:
This is an example used in the lecture which caught my eye the most. Being from my favourite period of advertising, the late 50's & the 60's. Modernism was at its highest and simplistic, straight to the point advertisements were knocking about left, right and centre.
It caught my eye as this is something people still refer to as extremely successful advertising and promotion of a product. Then my question was, why change it? Why over-complicate things? In my opinion advertising in todays consumer society relies to heavily on perfect, movie-like hollywood productions which try too hard to generate emotional responses from its audience. Take the John Lewis advertisements for example, as successful as it is, too many other advertisers are trying to mimic it and it becomes boring to the consumer. This is just my two cents of course, but it just goes to show why advertisement like the above Helmut Krone pieces are so effective, it's a breath of fresh air to the consumer, it leaves the imagination open and generates interest in the product without over-complicating things.
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