Wednesday, 9 March 2016

Establishing Primary Research - Study Task 06 - OUGD501

Primary research is a vital aspect of critical writing. It enables you to back up statements whether this be through qualitative or quantitive data and ensure you are properly undertaking the correct research in order to eliminate any of your own biased opinions when making statements.


How can I adapt my hypothesis to generate questions for consumers to answer? And which would be the most appropriate approach to carrying out this form research?

The most applicable form of gathering research which targets the online consumer would be online. Services like SurveyMonkey would make my life easier and generate a mixture of qualitative and quantitive data. This approach will help gain audiences that are both aware of trends within design and those who are not. It is vital that the questions are straight forward and are asked to gain a clear-cut answer, so it may be applicable to use examples of trends within graphic design within my questions through images to gain an instant response from the person looking at it.

What questions could I ask? Starting with the simple yes or no questions should provide me with enough data to assume that who is answering the questions is aware of design or not.

Continuing onto more refined questions that evaluate my more specific aspects of design will allow me to execute my practical investigation more thoroughly. 

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