Wednesday, 9 March 2016

Establishing Requirements of Practical Investigation - Studio Brief 04 - OUGD501

Theme / Content:


TECHNIQUE
To produce a visual response that complies with recent trends within graphic design.

CONTENT
Utilising graphic design trends to re-create iconic brands. A possibility is a series of posters that communicate a once legible brand into something that utilises core values of trends within design.

COMMUNICATION
Communicate a certain sense of irony to trend followers to prove a point. Main example: Hipser logo guide


Methods:


RESEARCH / ANALYSIS
I will look at the current examples of "trendy" design that are used within the field of graphic design. Examples can include and are not limited to: posters, leaflets, websites, corporate identities and so on...

Once a sufficient body of research i collected on trends—I will then be required to look at subject matter that this style of design can be applied to that do not utilise trends.

EXPLORATION / EVALUATION
It is vital that the examples produced are recognisable to the average consumer, to keep the investigation fair, it will be essential that I keep myself aware of other examples of trends comply with what I am executing within my own practice, this will help create an unbiased response to my practical investigation.


TESTING
My examples can then be interpreted by people outside of the design community to see if the given brand can still be interpreted as successful and still communicate its message as well as before it had been altered in such a way.

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