John Berger - Ways of Seeing - OUGD401

I have chosen to study John Berger as his television series, 'Ways of Seeing' covers many theories I need to make evident in my writing, such as the study of semiotics, and more broadly, the sociology of culture. 

This is hugely beneficial for me to fully understand what I'm talking about in my academic writing. I found the episodes extremely interesting, how us humans behave in our environment varies so much yet having reactions to certain elements of it exactly the same.

To understand how the world is interpreted is the ultimate weapon for designers. It enables us to become more connected with the consumers and how they behave.