This was extremely valuable to me as I often tend to go off on a tangent on a certain subject within my essay writing and lose sight of my hypothesis and what I'm really trying to answer.
Resource:
This was provided to help us get a grasp of how we should structure and essentially organise our text. The reader must be able to flow through the writing and be able to consistently understand how a point contributes to proving your hypothesis.
Introduction
Briefly introduce my topic and my hypothesis. What theories am I going to be associating in the text? And more importantly focus on the question at heart, which is
Paragraph 1
Semiotics in technology branding and advertising. Explain how it impacts the world around us and the attitudes of those who endorse it. Look at theories and use citations to briefly solidify my understanding of the concept.
Paragraph 2
Technology in the past. 70's/80's were exciting times for computing, why and who were they made for? Focus on advertising as companies like Microsoft and Apple focused on this to translate the product, branding was not such a big aspect of technology at this point.
Paragraph 3
The evolution and how fats paced the 90's/00's progressed in terms of branding design and how products were communicated to specific audiences.
Paragraph 4
Focus on very recent technology and how brands are perceived as today (As an extension of man). The competitiveness of simply having a successful brand can give a product the edge in todays market. Touch on the controversial Apple Watch range and what they represent.
Conclusion
Finish with explaining how in such an image conscious society, and how us as humans become more and more obsessed with owning the latest and most expensive of mobiles, laptops and tablets. How branding is becoming increasingly minimal and how it will effect the future of the industries branding strategies.
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