Semiotics within Branding - OGD401

Today, I found an interesting presentation on the semiotics of branding, how colour, shape and form affects the consumers behaviour.

Using semiotics analysis to impact how consumers think about your brand from christinacrane

I found this was an insightful and simple look into semiotics I am required to understand. It has given me a good grasp of how a brand is communicated and how a human can respond with consumerist tendencies dependant on style, colour, typeface, shape, line etc...