For the practical side of this module, branding a product in a 'real-world' fashion that abides by various design trends will allow the comparison of which trend is successful and what isn't.
Naming the brand:
Phase — 'A distinct period or stage in a process of change or forming part of something's development.'
As you can see, the name of the product that will be used reflects that of the project itself, a play on words if you will.
The product:
'Modular Headphones' — The product was a completely random choice and was chosen due to it being quite a specific thing to focus on, yet giving the brand visual elements that can be adhered to throughout the comparison process.
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