What
were your initial aims?
To
execute a real-world branding scenario and compare the different techniques
that trends have to offer. Then perform a side by side comparison to determine
what trends create a well-informed branding outcome that aided the concept of
the product (if any).
The
product that was selected was at random. Ensuring that no specific idea’s
existed before making the comparison. This test was undertaken to prove that
trends do in fact have a conceptual aspect that can relate to that specific
product, albeit a loose link.
What
processes / strategies have you used and why?
Using
the same scene throughout the mock up stages enables a fair comparison of the
trends. This also makes the test unbiased to avoid any trends being more
affective than others.
What
literature have you read that informs this work?
By analysing the work of as
many different sources as I could has allowed insight into the world of trends,
why they come about, and what makes them so popular amongst a certain crowd.
The works of Walter Benjamin has helped me get to grips with the fundamentals
of mechanical reproduction, something of which I was never aware of previous to
this module. Also the works of Pascal Geilen on the murmuring of the artistic
multitude which has helped me understand how the digital age has affected
design and increased the typical consumer attitude towards design.
Is
the work effective (in terms of your aims)? In what ways? How do you know it is
effective (testing)?
Yes.
This test has results and the outcomes have all been analysed to determine
which outcomes were successful. Having a handful that were informed by the
product has proven that trends do in fact serve a purpose in the validity of
design when presented correctly.
Does
it communicate what it should do (in what ways)?
The
publication produced was mostly down to the subject’s opinion. However, by adding
a small blurb at the start of the book explains its aims and leaves the reader
to use their own judgement as to whether it is successful or not.
What
are the successful elements and why?
Having
answered the original question and gained a good variation of techniques that
can be utilised in my future practice has rendered this test successful.
What areas need improving or developing
further and why?
In my next COP module, the practical will be informed more
by what the readers opinion is on the subject. Gaining more comprehensive results
will further validate my points that are being asked in the initial thesis.
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