"A modern and refined identity with accompanying launch materials for AURA, a new range of high end products from global door sealing system manufacturer Lorient. The look and feel has been crafted for architects and specifiers to reflect the quality of the products themselves, encapsulated in a new positioning statement – ‘The Design Edge’.
In addition to the identity, we created a launch brochure that uses holographic foil and tactile materials to stunning effect. We also developed an ingenious sample pack that magnetically closes into itself, as well as product photography and a launch advertising campaign. AURA was successfully launched at the Big 5 construction show in Dubai."
The sheer unusualness of the product means that creativity can run free in terms of design choices. However, the gradient created by the holographic foil of this logo and packaging resembles that of a 'tactile' product. The metallic representing the metals used within the product and the colours crated by the foil also represent the word very well.
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