"The Mistake Room is an international non-profit and independent art program. It is founded on a profound commitment towards creativity and creation, focusing on a constant promotion of artistic concepts and ideas. Based in Los Angeles, and led by César García, TMR composes exhibitions, publications and projects around diverse topics, working as a platform for artists from around the world in search of showcasing their work in LA, where they would normally have a more limited access, and they see more traditional galleries as a constraint towards their artistic vision.
TMR’s identity is a graphic representation of the deep respect that the project holds toward experimentation, seeing it as a fundamental stage within any creative process. Mistakes are part of the evolution – trial and error – and it is precisely because of them that new and unique solutions are found. The brand’s applications take into account any independent artist’s priorities, offering an attractive and flexible monochromatic graphic language that, combined with functional and utilitarian formats, becomes truly effective as opposed to being another obstacle and expense to both the artist and the organisation. In a subtle manner, the design heightens and conserves the independent character that defines the project."
It is clear that Savvy Studio is heavily influenced by trend. The huge block strikethrough is something you have never seen before, yet it communicates its meaning more affectively than if it was't there. The empty space of the outlined text (another trend) gives the impression of tip-ex and incompleteness.
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